台湾奇威名品

緣於東方高級訂制服說起,為女人譜寫一身的美麗故事…

KeyWear品牌創始人Alice Chang,感動於東方女性持家辛勞、捨不得為自己花錢訂制衣服,而穿不出屬於自己的美麗;遂興起守護所有女人完美身型的想法。

1977年與集團董事長James Ho開設女裝門市,提供合身舒適的剪裁、精緻工藝技術,展現女人玲瓏的身型體態為職志,讓每個女人都能穿出優雅的韻味,展露出東方特有內斂的時尚嫵媚,KeyWear品牌風格由焉誕生。

歷經45年的歲月流轉KeyWear品牌思維,就是吟頌出東方女人美麗、優雅的樂章,直到永遠。

 

About KeyWear

With a history in oriental couture, KeyWear serenades a beautiful story for the oriental woman.

The founder of KeyWear, Alice Chang was touched by the hardships that women overcame to support their families. They are reluctant on spending money on custom-made clothing. This gave her the idea of starting a fashion business where quality clothing that is form fitting could be purchased at a moderate price.

In 1977 Alice Chang and Chairman James Ho opened a women’s fashion retail store. They further developed their collection based on the characteristics of the Chi-Pao: form-fitting, soft elegant curves, delicate textile with simple yet sophisticated prints, and quality tailoring skills. From these details, they were able to provide every woman with an image of oriental beauty.

For 37 years, Keywear is inspired by art and cultural elements, keeping pace with global fashion trends in order to enhance its brand delicacy. KeyWear ‘s mode of thinking is chanting the oriental beauty, letting the everlasting elegant musical flow in the air.

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