With a history in oriental couture, KeyWear serenades a beautiful story for the oriental woman.
The founder of KeyWear, Alice Chang was touched by the hardships that women overcame to support their families. They are reluctant on spending money on custom-made clothing. This gave her the idea of starting a fashion business where quality clothing that is form fitting could be purchased at a moderate price.
In 1977 Alice Chang and Chairman James Ho opened a women’s fashion retail store. They further developed their collection based on the characteristics of the Chi-Pao: form-fitting, soft elegant curves, delicate textile with simple yet sophisticated prints, and quality tailoring skills. From these details, they were able to provide every woman with an image of oriental beauty.
For 37 years, Keywear is inspired by art and cultural elements, keeping pace with global fashion trends in order to enhance its brand delicacy. KeyWear ‘s mode of thinking is chanting the oriental beauty, letting the everlasting elegant musical flow in the air.